Flooring manufacturers and retailers are setting a quick pace on innovation, focusing on higher product quality, more transparent marketing and easier-to-digest messaging for consumers.
Metroflor President Russ Rogg offers insight into the resilient business this year and how multifamily, deep inventories and innovative solutions are helping sales in 2023.
Trucor Refined is a PVC-free flooring collection that combines rigid core and laminate for those who prefer an environmentally friendly, waterproof, durable and luxurious floor that is easy to install and maintain.
Unigrout, an innovative bevel technology designed for rigid tiles, replicates the appearance of a traditional grouted groove with remarkable precision.
Huali Group started production with i4F drop-lock at the beginning of 2023 at its manufacturing facilities located in USA, Vietnam and China and will begin production using CeraGrout technologies starting in July 2023.
Retail sales associates (RSAs) will learn how to translate WPC product attributes into consumer solutions and feel confident selling the brand’s premium style offerings.
The new PVC-free mineral core flooring offers a 30-year residential scratch warranty, low-luster visuals that help hide scuffs and marks, and embossed-in-register (E.I.R.) texturing.