Shaw Floors, flagship residential brand of Shaw Industries Group, will showcase its Pet Perfect flooring collection at PetCon, a pet-centric conference taking place in Chicago, Illinois, July 22-23, 2023.

PetCon brings together pet lovers, influencers and manufacturers selling pet-oriented products for panel discussions, activities, interactive exhibits and opportunities for attendees to learn about top-of-the-line pet products on the market, including Shaw Floors’ Pet Perfect collection.

“With approximately 85 million households in the U.S. owning a pet, pet owners collectively spend over $100 billion dollars annually on their pets," said Annie Cowart, vice president of residential marketing. "Additionally, consumer surveys have consistently revealed that when homeowners are in the market for new flooring, the needs of their beloved pets rank among the top considerations."

Shaw Floors’ Pet Perfect collection includes a comprehensive range of carpets, rugs, cushions, specially formulated cleaners and the newly introduced Mineral Core that offers deep scratch, stain and fade resistance, and guarantees this protection with a 30-year residential scratch limited warranty. Shaw Floors’ Pet Perfect products offer complete home solutions for both pet lovers and those who are tired of the mess caused by pets.

With more than 1,500 attendees coming from all over the U.S., Shaw’s Design Services team will be available to help attendees find their ideal home flooring solutions and a local retailer that sells Pet Perfect products.

Read more: Shaw Flors recently unveiled its Pet Perfect Mineral Core Hard Surface Collection.