Flooring retailers who want to learn more about WPC flooring will have the opportunity to attend an educational webinar hosted by Coretec, Shaw Industries’ premium luxury vinyl brand, on July 28 at 11 am EDT.

The webinar will focus on refreshing retail sales associates’ (RSAs) product knowledge on Coretec's patented WPC construction and comparing WPC features and benefits to Coretec's SPC and mineral core styles. The primary goal will be to share tips and tricks on how retail sales associates (RSAs) can translate WPC product attributes into consumer solutions and feel confident selling the brand’s premium style offerings. This, in turn, can lead to more satisfied consumers and higher sales volume for the RSA, the company said. 

Natalie Cady, director of product, samples and promotions, said the webinar will also help RSAs learn how the Coretec WPC styles stand out among other brands. 

Visit here to register. 

Read more about Coretec's recent launch of Scratchless—a PVC-free waterproof resilient floor constructed with a mineral core with a 30-year residential scratch warranty.