The company will close its Warren, Arkansas, solid hardwood flooring manufacturing facility. Production will be moved to the AHF Beverly, West Virginia, facility, the largest solid hardwood flooring plant in North America, and the AHF West Plains, Missouri.
The new retail program will include sales tools to incentivize and educate the salesperson – including a few “wow” surprises from "Fixer to Fabulous” stars Dave and Jenny Marrs.
At NeoCon 2024, Floor Trends & Installation met up with AHF Products Chief Commercial Officer Jennifer Zimmerman and Vice President of Commercial Fred Reitz to learn more about the company’s commercial channel strategy, incorporating AHF Contract, Armstrong Flooring, Crossville Tile and Parterre brands.
AHF Products launches two vinyl composition tile collections (VCT) under the AHF Contract brand: Iliad, which boasts 20 contemporary colors in a fresh new pattern design, and Highlights, which boasts 25 vibrant hues.
AHF Products launched two Armstrong Flooring heterogeneous sheet (HET) collections at NeoCon 2024. Nidra and Zenscape offer a palette of organic wood grain and textile-inspired visuals.
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