After six successful years leading AHF Products, CEO Brian Carson is departing for a role outside the flooring industry. CFO Brent Emore, who joined from Mohawk Industries in 2024, steps in as Interim CEO while the company launches a search for a permanent replacement.
At this year's International Surfaces Event, AHF Products announced the launch of 35+ new collections across brands, emphasizing U.S. manufacturing capabilities with 12 domestic plants. The company highlights the integration of Crossville tile, expansion of unfinished hardwood offerings, and leveraging historic brands like Armstrong Flooring while successfully managing multiple go-to-market channels.
Dave and Jenny Marrs of HGTV's "Fixer to Fabulous" will lead a session on hardwood flooring benefits at the 2025 International Builders Show in Las Vegas. The AHF Products-sponsored talk will highlight flooring innovations and value propositions for builders and homebuyers.
At The International Surface Event in Las Vegas, Women In the Floorcovering Industry hosted a panel of industry experts who addressed common sustainability misconceptions in flooring. The January 28 event combined educational discussions with creative recycling, as attendees crafted jewelry from repurposed flooring materials.
Crossville introduces Sociale, a collection of six natural stone-inspired porcelain tiles featuring the new FeatherSoft finish. Made in the USA with sustainable materials, the collection offers the luxury of natural stone with superior durability and easier maintenance, available in multiple sizes for both indoor and outdoor applications.
AHF Contract's Nod to Nature is a U.S.-made luxury vinyl tile collection available in 2.5mm dry back and 4.5mm loose-lay options, featuring nature-inspired wood, stone and textile patterns suitable for various commercial and institutional spaces.
AHF Products will implement a 5-8% price increase on most of its hard surface flooring solutions across all brands, effective on orders and shipments on or after January 13, 2025. Rising costs of raw materials, insurance premiums, and freight drive this increase.
AHF Products secures a group purchasing organization agreement with Premier Inc., bringing cost-effective, high-performance flooring solutions to healthcare facilities nationwide.
Del Vecchio will be responsible for the company’s marketing and brand strategy, strategic planning and market research and will lead the marketing team’s communication plans and product launches for the residential and commercial markets.
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