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Home » Topics » Featured Stories

Featured Stories
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Want to Sell to Millennials? Here’s How a Millennial Retailer Does it

Dave Foster
Dave Foster
August 1, 2014
No Comments

We have looked at the younger crop of customers out there shopping for floor coverings for the last couple of months and how they are in the process of driving a wholesale change in the way business will be conducted in this industry in the future.


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Preventing Moisture Related Flooring Problems

Lee Eliseian
August 1, 2014
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The most effective way to avoid concrete slab moisture and pH-related flooring problems is to specify proper moisture testing on every project.


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Properly Preparing Slabs: Making Informed Decisions Can Pay Significant Dividends

John Hoover
John Hoover
August 1, 2014
No Comments

Flooring, by its very nature, is one of the last elements of a construction project to be addressed. As a result, budget dollars and time are often both in short supply when the flooring installation process is about to begin.


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NeoCon 2014: Bright Colors, Innovation Help Showcase Industry’s Optimism

Matthew Spieler
Matthew Spieler
August 1, 2014
No Comments

If last year’s NeoCon didn’t erase doubts things are starting to bounce back, then this year’s show surely should have as the halls of the historic Merchandise Mart were filled with designers, architects, specifiers, facility managers and more from around the country—and world for that matter.


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Selling Underlayment for Hard Surface Flooring

Michael Chmielecki
Michael Chmielecki
August 1, 2014
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Underlayment is one of those overused industry terms that carries a different meaning depending on the person with whom you are talking. 


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Lessons from Ugly Floors

Jon Goldman
August 1, 2014
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Butler Floor and Carpeting had tried conventional marketing and advertising but, after 63 years in business, the third-generation family-owned Pennsylvania operation needed to try something else.


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Think Green: Eco Friendly Tips for Wood Installation and Finish Applications

Chris Zizza
August 1, 2014
No Comments

From one flooring professional to another, you know there are different techniques to lay down a new wood floor, as well as several finish applications available.


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Getting it Right the First Time: The Inherent Value and Confidence in Choosing a Certified Installer

Jon Gould
August 1, 2014
No Comments

We have all walked into a commercial or residential space, looked down at the floor, and thought, “that doesn’t look quite right.” 


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Retailer Profile

Wisconsin’s H.J. Martin Maintains Humbleness, Family Focus

Sunil Taneja
Sunil Taneja
August 1, 2014
No Comments

When you speak with David Martin, you cannot help but recognize his sense of history, place and responsibility. He is the fourth generation of Martins to work at one of the country’s largest flooring retailers. 


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CTEF Tile Tip: Installing Really Large Tile

Scott Carothers 2025
Scott Carothers
July 17, 2014
No Comments

The introduction of thin panel porcelain tile or thin tile porcelain panels – or which for now seems to be the most popular name, thin porcelain tile (TPT) – is quickly revolutionizing the tile market. 


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