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Home » Topics » Floor Coverings » Hardwood Flooring

Hardwood Flooring
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Put Real Pizzazz in Your Hardwood Floor Merchandising

Put Real Pizzazz in Your Hardwood Floor Merchandising

Rick Brian
January 10, 2013
No Comments
In the floor covering business – and especially in hardwood flooring – merchandising will most likely be your biggest marketing investment. 


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Water and Wood Don't Mix: Hardwood Moisture Management

Water and Wood Don’t Mix: Hardwood Moisture Management

Rick Brian
December 4, 2012
No Comments
Hardwood is a product of nature and therefore imperfect. But in her grand scheme, Mother Nature created perhaps the ultimate building material. Consider hardwood’s beauty, variety of species, structural integrity, and overall versatility, especially as it pertains to hardwood flooring.


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The Castillian Collection "oak driftwood" series  runs throughout the residence

Oasis in Miami: a Reclaimed Feel For a Contemporary Look

Jeff Stouffer
Jeffrey Stouffer
November 30, 2012
No Comments
Fans of HGTV recently got their first look at the Urban Oasis Tour 2012, feasting their eyes on the fully furnished 1,700-square-foot luxury condominium that is the centerpiece of this year’s $900,000 grand-prize giveaway.


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November 2012 Floor Trends

No Knocks on Wood: What’s Trending Today?

Jeff Stouffer
Jeffrey Stouffer
November 1, 2012
No Comments
Just when you think the elder statesman of the floor covering industry couldn’t possibly have any more tricks up its rough-hewn, finely grained sleeve, new advances in manufacturing, finishes and more bring the spotlight back around to hardwood flooring.


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 Getting Your Feet Wet in Light Commercial Work

Getting Your Feet Wet in Light Commercial Work

Rick Brian
November 1, 2012
No Comments
You’re a successful floor-covering retailer or flooring contractor who has spent many years primarily working the residential home building and remodeling markets. But have you ever found yourself walking through a shopping mall where a new store was being built, seeing the hardwood floors being installed, and wishing that you got kind of work?


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Commerce and Hardwood Flooring: Lead, Follow or Get Out of the Way!

e-Commerce and Hardwood Flooring: Lead, Follow or Get Out of the Way!

Rick Brian
October 1, 2012
No Comments
Lee Lacocca’s famous quote, “Lead, follow or get out of the way!” From the early 1980s has a much more profound meaning today when you apply it to the new model of retail selling affecting the way you will be, or already are, doing business.


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Rockler adds Sawhorse Clips as new bench Cookie accessory

September 13, 2012
No Comments

Rockler has recently introduced Sawhorse Clips for Bench Cookie Plus Work Grippers, a new accessory that enables users to create a no-slip, non-marring work surface anywhere it is needed.


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Create a Successful Niche for Your Hardwood Flooring Line

Create a Successful Niche for Your Hardwood Flooring Line

Rick Brian
September 1, 2012
No Comments
Let’s face it: Everyone claims they have the best quality, service, delivery, and price. But the fact is, that’s just not possible. So when it comes to marketing and producing your brand of hardwood flooring, it’s imperative that every employee on your team is totally committed to being a market niche leader and improving profitability each year.


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Urban-Oasis-lead.jpg

Mullican’s Castillian Collection Dresses Up HGTV’s Urban Oasis

August 6, 2012
No Comments
On Wednesday, Aug. 1, fans of HGTV got their first glimpse of the network’s third annual Urban Oasis Giveaway at hgtv.com/urbanoasis, getting a sneak peek of the newest residence and availing themselves of a full virtual tour.


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ft_0812_Brian_img1.jpg

Solid vs. Engineered Hardwood: Much Ado About Nothing

Rick Brian
August 1, 2012
No Comments
Before it was called engineered hardwood flooring, we had “laminated” flooring.


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