The residential division will focus on Europe, North American and emerging marketings, and the commercial division will focus on healthcare and education in the United Sates, the Nordics and Germany.
Natkin will assume the responsibilities for sales and marketing at Somerset Hardwood Flooring in addition to his current role as CEO and managing director for Bauwerk / Boen in North America.
The National Wood Flooring Association (NWFA) recently completed its annual Industry Outlook survey. We got the opportunity to sit down with NWFA President and CEO Michael Martin to discuss some of the highlights from that survey and get a sense of what is to come in 2023.
Bona is launching Bona Red Out, a two-step waterborne color neutralizer designed to reduce red and pink tones to help mimic the look of white oak wood flooring. Bona Red Out is safe to use on multiple wood species from red oak to Brazilian cherry.
AHF Products announced that Hardwoods West, a distribution company headquartered near Portland, Oregon, will lead the effort to grow the Bruce flooring market in the Northwest.
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