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Home » Topics » Commercial Flooring

Commercial Flooring
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Screenshot of AI tool

Shaw Contract Launches New AI Tools

FLOOR Trends & Installation Editors
July 11, 2025

Inspiration Curator and View In My Space are designed to empower designers, specifiers, and end users with faster, smarter and more personalized flooring selection experiences.


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vinyl composition tile

Four Design Trends Reshaping Commercial Flooring in 2025

Tanja Kern Headshot 2023.png
Tanja Kern
July 9, 2025

Commercial flooring transforms a basic surface to wellness catalyst and sustainability driver. Discover the four game-changing trends from Chicago Design Week: sensory-intelligent designs, adaptable modular systems, circular materials, and climate-resilient solutions reshaping how we design healthier, more flexible spaces.


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JJ Flooring Ebb and Flow

J+J Flooring's New Tides Collection Brings the Calmness of Water to Any Space

FLOOR Trends & Installation Editors
July 8, 2025

The innovative flooring collection features breakthrough yarn twist combinations and tip shear techniques that create dynamic color shifts and hidden sheen effects, mimicking the ocean's changing light throughout the day.


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company branding
Stand Out Before You Step In

Branding and Marketing Strategies for Flooring Contractors

Marissa Luznar
Marissa Luznar
June 26, 2025

Commercial flooring contractors: Stop competing on price alone. Learn four branding strategies that help you win jobs as the trusted partner, not the lowest bidder.



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Sarmazian and Fuse Alliance

Sarmazian Brothers Flooring Joins Fuse Alliance

FLOOR Trends & Installation Editors
June 25, 2025

Sarmazian Brothers Flooring announced its membership in Fuse Alliance, a professional network of commercial flooring contractors operating throughout North America.


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Loba Wakol Z 627 Leveling Compound

Loba Wakol Launches Z 627 Rapid-Setting Premium Leveling Compound for Interior Surfaces

FLOOR Trends & Installation Editors
June 22, 2025

Loba Wakol Z 627 Leveling Compound is a rapid-setting premium cement based leveling compound used to level and smooth a variety of interior surfaces. 


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how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures

Beth Miller
Beth Miller
June 20, 2025

Despite numerous opportunities for product and installation education through multiple channels, flooring professionals continue to make costly adhesive application mistakes by failing to research how evolving chemical formulations impact their specific projects and bottom line. Here, installation educators explain how they and the product manufacturers they represent are working to help prevent failures on the front end.


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Jason Blake, President of Spectra Phoenix

Diverzify Names Jason Blake President of Spectra Contract Flooring Phoenix

FLOOR Trends & Installation Editors
June 19, 2025

Blake brings over 20 years of industry expertise, most recently as president of Floorz Denver, and a track record of delivering complex projects with operational excellence


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Dustin Kauffman and Lindsay Harbold

2025 Starnet Dream Team: Dustin Kauffman of CB Flooring and Lindsay Harbold of AHF Products

FLOOR Trends & Installation Editors
June 18, 2025
Multifamily mastery: Dustin Kauffman of CB Flooring and Lindsay Harbold of AHF Products execute 200,000-plus-square-foot projects with minimal issues through trust and teamwork.



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Jennifer Talley and Jenny Wolff

2025 Starnet Dream Team: Jennifer Talley of Image Flooring and Jenny Wolff of Milliken & Co.

FLOOR Trends & Installation Editors
June 18, 2025
Trust + expertise = 350% growth: Jennifer Talley of Image Flooring & Jenny Wolff of Milliken show how strategic partnership transforms flooring business.
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