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Home » Topics » Commercial Flooring

Commercial Flooring
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company branding
Stand Out Before You Step In

Branding and Marketing Strategies for Flooring Contractors

Marissa Luznar
Marissa Luznar
June 26, 2025
No Comments

Commercial flooring contractors: Stop competing on price alone. Learn four branding strategies that help you win jobs as the trusted partner, not the lowest bidder.



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Sarmazian and Fuse Alliance

Sarmazian Brothers Flooring Joins Fuse Alliance

FLOOR Trends & Installation Editors
June 25, 2025
No Comments

Sarmazian Brothers Flooring announced its membership in Fuse Alliance, a professional network of commercial flooring contractors operating throughout North America.


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Loba Wakol Z 627 Leveling Compound

Loba Wakol Launches Z 627 Rapid-Setting Premium Leveling Compound for Interior Surfaces

FLOOR Trends & Installation Editors
June 22, 2025
No Comments

Loba Wakol Z 627 Leveling Compound is a rapid-setting premium cement based leveling compound used to level and smooth a variety of interior surfaces. 


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how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures

Beth Miller
Beth Miller
June 20, 2025
One Comment

Despite numerous opportunities for product and installation education through multiple channels, flooring professionals continue to make costly adhesive application mistakes by failing to research how evolving chemical formulations impact their specific projects and bottom line. Here, installation educators explain how they and the product manufacturers they represent are working to help prevent failures on the front end.


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Jason Blake, President of Spectra Phoenix

Diverzify Names Jason Blake President of Spectra Contract Flooring Phoenix

FLOOR Trends & Installation Editors
June 19, 2025
No Comments

Blake brings over 20 years of industry expertise, most recently as president of Floorz Denver, and a track record of delivering complex projects with operational excellence


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Dustin Kauffman and Lindsay Harbold

2025 Starnet Dream Team: Dustin Kauffman of CB Flooring and Lindsay Harbold of AHF Products

FLOOR Trends & Installation Editors
June 18, 2025
No Comments
Multifamily mastery: Dustin Kauffman of CB Flooring and Lindsay Harbold of AHF Products execute 200,000-plus-square-foot projects with minimal issues through trust and teamwork.



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Jennifer Talley and Jenny Wolff

2025 Starnet Dream Team: Jennifer Talley of Image Flooring and Jenny Wolff of Milliken & Co.

FLOOR Trends & Installation Editors
June 18, 2025
No Comments
Trust + expertise = 350% growth: Jennifer Talley of Image Flooring & Jenny Wolff of Milliken show how strategic partnership transforms flooring business.
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 Jake Hoffnagle of Professional Diversified Flooring and Becca Dobbs of Milliken & Co.

2025 Starnet Dream Team: Jake Hoffnagle of Professional Diversified Flooring and Becca Dobbs of Milliken & Co.

FLOOR Trends & Installation Editors
June 18, 2025
No Comments
Strategic partnership drives over $1 million in annual growth: Jake Hoffnagle of Professional Diversified Flooring and Becca Dobbs of Milliken show how trust builds success in commercial flooring. 

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Patcraft Neocon 2025
Stitch by Stich, Loop by Loop

Patcraft Celebrates 80th Anniversary with New Collections at NeoCon

Tanja Kern Headshot 2023.png
Tanja Kern
June 17, 2025
No Comments

Patcraft marked its 80th anniversary at NeoCon with several new collections that showcase the company's evolution from hand-crafted textiles to high-performance, machine-crafted commercial flooring. 


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business planning

How Business Frameworks Transform Blue-Collar Operations

Mark Bischoff
Mark Bischoff
June 16, 2025
No Comments

Traditional trades like interior contracting now embrace EOS and EXO 2.0—structured systems previously limited to tech sectors—to document institutional knowledge, strengthen succession planning, and navigate modern market pressures.


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