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Home » Topics » Flooring Case Studies

Flooring Case Studies
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Technology Helps Create Stunning Realism in LVT

Danielle Clair
Danielle Clair Simpson
November 4, 2014
Long gone are the days of cheap, plastic looking vinyl flooring.


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Designer Vern Yip Shares Thoughts on Redesigning His N.Y. Home

Matthew Spieler
October 1, 2014

What happens when a designer redesigns his own home? Floor Trends was invited to the New York City apartment of nationally known interior design Vern Yip to find out.


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Napa Retailer Cultivates Success Through Family, Knowledge

Sunil Taneja
October 1, 2014

Almost 30 years ago, Janice Clifton was working as a public accountant and helping a local cash-and-carry flooring retailer exit the business. 


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Guest Column

Wood Floors and Humidity Control: An Age-Old Problem Provides New Opportunities for HVAC Contractors

Janis Rozenbergs
September 1, 2014

While wood floors are built to withstand the abuse of foot traffic and furniture, humidity is an invisible enemy that can quickly wreak havoc on even the best surfaces.


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Guest Column

Diversifying Marketing Plans to Stay Ahead in a Crowded Industry

Chris Rimlinger
September 1, 2014

According to a 2014 study by the Harvard University Joint Center for Housing, the home improvement industry is expected to see double-digit growth through the end of the year.


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Retailer Profile

Alabama’s Gregerson Finds Success in Multibranding

Sunil Taneja
September 1, 2014

Ted Gregerson found true love as a young man. Working for a Carpet One store in his hometown right out of high school he discovered flooring was in his blood. His love for people, integrity and helping customers create beautiful homes inspired him to his core.


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Retailer Profile

Wisconsin’s H.J. Martin Maintains Humbleness, Family Focus

Sunil Taneja
August 1, 2014

When you speak with David Martin, you cannot help but recognize his sense of history, place and responsibility. He is the fourth generation of Martins to work at one of the country’s largest flooring retailers. 


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Guest Column

Floor Your Competition with Content Marketing

Miriam Illions
July 1, 2014

In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.


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Contractor’s Corner

Building Relationships, Providing Solutions

Charles Hollar
July 1, 2014

Connecting with customers is vital to the success of any business. Flooring contractors are no different, but which customers and how? Who do you spend time with—architects, designers, end users or general contractors? What about product manufacturers?


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Retailer Profile

Virginia Retailer Uses Flooring as the Foundation for Growth

Sunil Taneja
July 1, 2014

Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task. 


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