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Home » Topics » Featured on Home Page

Featured on Home Page
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Hotel Cevisama lobby architecture.

Hotel Cevisama: Reimagining Architecture Through Ceramics and Sustainability

Tanja Kern Headshot 2023.png
Tanja Kern
April 18, 2025
No Comments

Hotel Cevisama merges innovative design with European ceramics to create an iconic architectural space that transcends functionality. This sensory-rich installation at Cevisama 2025 in Valencia, Spain, features multifunctional areas, hotel suites, and conference spaces that showcase ceramics' sustainable potential while addressing climate challenges.


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Footprints Floors Leadership 2025
Industry Q&A

Footprints Floors Expands with New Headquarters to Support Franchise Growth

Tanja Kern Headshot 2023.png
Tanja Kern
April 14, 2025
No Comments
Footprints Floors' new headquarters features a 3,000-square-foot training warehouse that can accommodate up to 20 franchisees simultaneously. This consolidates the entire training process under one roof while supporting the company's goal of reaching 200 franchise locations over the next decade.




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Starnet Meeting Calandar

Maximize Your Flooring Business Success: Strategic Meeting Framework for Contractors

Mark Bischoff
Mark Bischoff
April 11, 2025
No Comments

Discover how a structured annual meeting plan—from daily huddles to quarterly reviews—can transform your strategy into a living roadmap that aligns your team, strengthens vendor relationships, and drives exceptional client results.


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Kährs at the NWFA Expo 2024

NWFA Goes the Distance for the 40th Annual Expo: What to Expect

Beth Miller
Beth Miller
April 9, 2025
No Comments

The National Wood Flooring Association (NWFA) invites industry professionals to "Go the Distance" at its milestone 40th anniversary. Beyond the extensive education sessions, demonstrations, and networking opportunities, this year's event will honor four decades of member achievements and innovation.


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Reid Waxman Roomvo Kiosk.jpg

How Technology Helps Mohawk-Aligned Flooring Retailers Close Sales Faster 

Beth Miller
Beth Miller
April 8, 2025
No Comments

Learn how Roomvo and Mohawk are transforming how consumers and retailers approach flooring selection, addressing long-standing pain points and connecting manufacturers, retailers, designers, and consumers through advanced digital tools that streamline the purchase journey. 


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GettyImages-1665629518

The Future of Flooring Distribution: Why AI is Your Next (and Best) Investment

Peter Rincione.jpg
Peter Rincione
April 7, 2025
No Comments
The flooring distribution industry faces a critical inflection point at which AI implementation isn't just an advantage—it's survival. While competitors rely on traditional sales and logistics, early AI adopters can transform into high-margin intelligence providers, creating augmented professionals, optimizing operations, and developing new revenue streams through Intelligence-as-a-Service.

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neutral-color house

How Colorful Flooring Challenges the White House Aesthetic

Tanja Kern Headshot 2023.png
Tanja Kern
April 4, 2025
No Comments

While America's neighborhoods have become seas of pristine white houses designed for maximum resale value, a colorful rebellion is happening right under our feet. Manufacturers are increasingly offering bolder, more vibrant flooring options that challenge the notion that our homes must sacrifice personality for investment potential.


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Karastan's Black Label collection

Premium Carpet Brands Redefine Luxury Through Color and Sustainability

Tanja Kern Headshot 2023.png
Tanja Kern
April 2, 2025
No Comments

Three major carpet brands—Anderson Tuftex, The Dixie Group, and Karastan—are transforming the luxury flooring market with expansive color palettes, custom dyeing services, and sustainable materials aimed at design-conscious consumers seeking personalization in their homes.


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marble shower with iron oxide discoloration

Marble Tile in Showers: A Cautionary Tale

Scott Carothers 2025
Scott Carothers
April 1, 2025
No Comments

Marble mistake? While marble tile looks stunning on your bathroom floor, using it in a shower could lead to unexpected problems. Scott Carothers, academic director of the Ceramic Tile Education Foundation, cautions installers to do their due diligence before using marble in shower applications.  


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Floorté Pro Fresh Take

Tariffs and Innovation: Resilient Flooring Market Adapts in 2025

Tanja Kern Headshot 2023.png
Tanja Kern
March 28, 2025
No Comments

With Chinese import tariffs jumping to 45%, North American manufacturers are betting big on domestic production. Discover how digital printing technology, sustainable materials, and evolving retail strategies are reshaping the resilient flooring landscape. 


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What Shaw Flooring Network Dealers are Banking on for 2025

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Retailers Share Top Takeaways from Shaw Flooring Network Convention

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