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Home » Topics » Featured on Home Page

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Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

Kali Pharand, Schluter Systems
Kali Pharand
May 9, 2025
No Comments

Schluter’s Kali Pharand shares insights into the three most common waterproofing methods for indoor wet areas available today and how to select the right one for your next wet-area application.


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Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses

Tanja Kern Headshot 2023.png
Tanja Kern
May 7, 2025
No Comments

From the 2025 Starnet Annual Meeting in Carlsbad, California, Starnet members share how they are future-proofing their businesses. 


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Airbase Carpet & Tile Mart

How Airbase Carpet & Tile Mart Elevated Customer Service Through Training

Tanja Kern Headshot 2023.png
Tanja Kern
May 5, 2025
No Comments

Mohawk Edge Experience Academy delivers comprehensive retail sales training that unified Airbase Carpet & Tile Mart's approach across 14 locations. As owner Michael Longwill said: "We needed a message, we needed a banner, a flag, to really pull us all together, to engage us all, so we could take it to the next level."


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kitchen floor

Regrouting Caution for Cement Grouts

Scott Carothers 2025
Scott Carothers
May 2, 2025
No Comments

Scott Carothers, academic director of the Ceramic Tile Education Foundation, reveals how a seemingly simple request to touch up grout can lead to unexpected complications if proper preparation is overlooked.


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using a precision moisture meter to test hardwood flooring

Step-by-Step Guide for Using a Handheld Meter to Measure Moisture in Wood

Jason Spangler
April 30, 2025
One Comment

Wood's hidden enemy isn't time—it's moisture. Learn how a quality moisture meter can save your work and prevent costly mistakes in this guide to moisture management.


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attendees at Coverings trade show

Tile and Stone Professionals Gear Up for Coverings 2025: Innovations, Learning, and Networking

Beth Miller
Beth Miller
April 28, 2025
No Comments

Are you ready for Coverings 2025? To help you prepare for nine miles of tile—and stone, we have highlighted what’s new and a selection of events and education sessions.  


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Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

Ken Ballin
Ken Ballin
April 25, 2025
No Comments

Ken Ballin, installer and owner of New Jersey-based Skyro Floors, offers up game-changing tools that promise to boost efficiency, reduce strain, and solve common jobsite headaches. 


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RevWood American Originals.jpg
American Made

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Tanja Kern Headshot 2023.png
Tanja Kern
April 24, 2025
No Comments

As global supply chains falter, Mohawk’s domestic production capabilities have become a compelling competitive advantage. Learn how its North Carolina facilities provide retailers with stability through American-made flooring products that are tariff-free, in-stock, and backed by industry-leading innovations and warranties.


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NWFA Expo 2025

NWFA Members Project Growth Despite Challenges at 40th Anniversary Expo

Tanja Kern Headshot 2023.png
Tanja Kern
April 24, 2025
No Comments

The event highlighted new educational programs, legislative updates, and celebrated 10 years partnering with Gary Sinise Foundation's RISE program for wounded veterans.



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Paul Hambidge
Op-Ed

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met

Paul Hambidge Factory Direct
Paul Hambidge
April 23, 2025
No Comments

Despite surging global demand for "waterproof" laminate flooring, UK industry veteran Paul Hambidge of Factory Direct Flooring reveals why this sought-after product remains an illusion, sharing insights from years of rigorous testing that American consumers should consider before their next flooring purchase.


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