When 550 employees across 14 store locations all speak the same language to customers, something remarkable happens. Just ask the team at Airbase Carpet & Tile Mart, who watched their Google reviews climb after implementing the Edge Experience Academy training program.
"We have 14 locations, 125 RSAs, and 300-plus employees,” said Michael Longwill, owner of Airbase Carpet & Tile Mart, which is a member of the National Floorcovering Alliance. "So, it is a major challenge to get everybody saying the right things, and what's unique about Airbase Carpet Mart, and how do we define that same language to the customer?"