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Home » Authors » Jeff Golden

Articles by Jeff Golden

Shaw gives its environmental work a name: ‘Shaw Green Edge'

Jeff Golden
January 1, 2007
Having launched numerous initiatives aimed at curbing waste and protecting the environment, Shaw Industries has developed a central theme for its efforts. The company says its wide range of environmental stewardship programs will now all be referred to as the Shaw Green Edge.
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Consumer Focus Groups: Why they buy at big boxes and specialty flooring retailers

Jeff Golden
September 13, 2006
Consumers shopping for floor covering are anxious about high-pressure sales. They want information that reflects their individual needs and they say retailers-big and small-generally fail to follow up after a purchase to see if everything is okay. They note that specialty stores and big boxes each have their strengths and weaknesses.
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Howard Olansky: 50 Years...and Counting

Jeff Golden
December 16, 2005
Howard Olansky has been deeply involved in all aspects of the floor covering industry since 1955 when he joined Western Floors magazine as managing editor. He later became co-owner, editor and publisher of Specialist Publications - Western Floors and Eastern Floors (now National Floor Trends) Floor Covering Installer and ICS Cleaning Specialist magazines.
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Claims Study: Fix it fast, follow procedure... leave them happy, retailers say

Jeff Golden
November 28, 2005
Claims resolution/handling remains a key part of business, according to flooring retailers participating in the just completed Flooring Retailer Claims Study. And, retailers concur that even one dissatisfied customer can negatively impact their business.
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NFT Market Trends Study: Wood Flooring Segment Continues to Grow, Grow, Grow

Jeff Golden
April 18, 2005
The hardwood floor market continues to thrive and prosper during a time of raw material shortages and price increases, according to the just-completed 2005 Hardwood Flooring Market Study conducted by National Floor Trends magazine in conjunction with the market research division of BNP Media.
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NFT Market Trends Study: Commercial Segment Turning Brighter for Industry

Jeff Golden
March 16, 2005
The commercial side of the floor covering business is finally starting to move nicely, according to results of the just-completed Market Trends Study.
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New NFT Market Study Released -- Ceramic/Stone Segment to Continue Double-Digit Growth

Jeff Golden
November 16, 2004
The future of the ceramic tile segment continues to shine with a 16 percent increase projected in the next 18 months (chart 1), according to respondents of the just-completed Ceramic/Stone Tile Market Trends Study conducted by National Floor Trends magazine in partnership with the market research division of BNP Media.
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New look comes to National Floor Trends magazine

Jeff Golden
September 10, 2004
You are holding a copy of the newly redesigned National Floor Trends magazine. National Floor Trends continues to be the only magazine that spotlights the style, flair and fashion of the floor covering industry. A redefined and enhanced look will be shown as you page through the issue.
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Laminate Flooring Segment Continues to Grow Market Share, Sales for Retailers

Jeff Golden
August 9, 2004
More floor covering retailers/contractors are selling laminate floors, according to the just-completed 2004 Laminate Market Study conducted by the market research department of BNP Media in conjunction with the National Floor Trends editorial staff
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Vinyl Flooring Sales Driven by Product Reliability, Quality, Design, Styling, Distributor Support

Jeff Golden
June 11, 2004
Product reliability and quality, product design and styling, and distributor service/support are the top three attributes (aside from price) that affect the retailer/contractor's decision to sell/promote a particular brand or manufacturer of vinyl floor covering, according to respondents of the just-completed NFT 2004 Vinyl Flooring Market Study.
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