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Home » Authors » Jeff Golden

Articles by Jeff Golden

Flooring Retailers Draw a Bead on the State of the Laminate Segment

Jeff Golden
December 4, 2001
Consumer demand and awareness are two key reasons why a whopping 89% of dealers/contractors expect residential laminate floor covering sales to either increase or stay the same in 2001 compared to 2000.
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Extremely Long Warranties Are Unrealistic

Jeff Golden
June 14, 2001
Floor covering warranties are getting longer, longer and longer. In fact, I recently received information extolling the virtues of a 50-year residential finish warranty on a prefinished wood product. Why is the industry creating warranties with such a long duration? Does the long-term warranty benefit the consumer or you, the retailer?
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The Road to Profitability and Success

Jeff Golden
April 3, 2001
The U.S. economic indicators released in recent months look positive. The unemployment, housing starts and other reports have been good. Low interest rates continue to fuel purchases of homes, both new and used. But the floor covering industry still seems mired in a lethargic state. Why such malaise? It’s all described in one word: ATTITUDE!
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Surfaces 2001 Makes a Hit with Paid Educational Programs, Internet Functionality

Jeff Golden
March 2, 2001
Well, the industry's largest show, Surfaces 2001, went over with a bang. And if you couldn't make it to Las Vegas for the event, I hope you visited -- or will soon visit -- NFT Online (www.ntlfloortrends.com) to browse our comprehensive virtual show coverage. No other industry publication covered Surfaces 2001 like National Floor Trends, and our multiple daily dispatches from the show floor prove it.
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Vote, Scratch and Win with NFT's Supplier Service Awards

Jeff Golden
February 13, 2001
Just as easy as counting 1-2-3, you can win valuable educational seminars, installation tools and other exclusive prizes from National Floor Trends and Floor Covering Installer magazines.
Read More

Finally, Achievable New Year's Resolutions

Jeff Golden
January 12, 2001
I'm sure, if you're like me or anyone else, you have thought about some New Year's Resolutions. And, like me, as the months or weeks go by, some of the resolutions you've outlined simply are not going to be implemented. Well for 2001, let's all try as an industry to set some achievable New Year's resolutions.
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$1,000 Free for Training Your People

Jeff Golden
December 8, 2000
I am sure you’ve heard them all: free displays, free samples and free money. But, as you’re reading this list, you must be saying, “Where’s the catch?” Well, let’s take a look at each of these items.
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Cersaie 2000: Italy’s Ceramic Tile Showcase

Jeff Golden
December 8, 2000
Cersaie 2000, Oct. 3-8, in Bologna, Italy, reconfirmed the position of the Italian tile producers as the leaders in the ceramic tile industry. Spanning 136,000 square meters of exhibit space at the Bologna Fairgrounds, the show included 1,078 exhibitors from 30 countries featuring ceramic tile and bathroom furnishings. By far and away, Cersaie is the largest show worldwide in the floor covering segment.
Read More

Survey Confirms Carpet Cushion is Needed by Consumer, Profitable for Retailer

Jeff Golden
November 8, 2000
To confirm what many specialty floor covering retailers/contractors and designers/architectural specifiers already knew, carpet cushion is an important part of any carpet sale — and highly profitable part, at that.
Read More

April to be National Floor Covering Month

Jeff Golden
November 8, 2000
Think of the month of April. What comes to mind? April Fool’s Day, the Easter season, Earth Day, or maybe the April 15 personal income tax deadline. Well, beginning April 2001, you can add “National Floor Covering Month” to your thinking.
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