According to survey results, the top-selling brand of laminate floor covering is Wilsonart, with a 31% market share among respondents. This compares with a 14% share for second-place Pergo. Mannington ranked third with 11%, followed by Formica at 9%, Alloc at 7%, Armstrong at 6%, and Bruce Laminates, Mohawk and Shaw at 4% each. The remaining 10% of the market was split among BHK, Columbia, Pickering, Uniboard, Witex, Congoleum, Fibo-Trespo, Kahrs, and Tarkett.
Our laminate flooring findings are based on responses from a representative cross-section of the dealer/contractor segment of NFT's subscriber base. The study was designed and conducted by the market research staff of Business News Publishing Co., in conjunction with the editorial staff of NFT. A sample of 1,500 active qualified floor covering dealers/contractors was selected on an Nth name basis from the domestic circulation list of NFT subscribers and the study had a 21% response rate.