The National Floorcovering Alliance's 26 vendor partners came armed with new products and promotion ideas aimed to boost sales for flooring retailers in 2024.
Frank Chiera, senior VP of marketing and advertising, CCA Global Partners, and Terri Daniels, VP of public relations, offer guidance on marketing strategy for flooring retailers in 2024.
Kelley Fain, Shaw Commercial Division EVP, challenged members during his keynote at the 2024 FCICA Spring Mid-year Meeting,"In this rapidly evolving market, how can we leverage the power of perspective to set our industry up for the next 50-plus years?"
The buying group shared the progress the first 50 retailers made with the new retail selling solution and revealed its plans for the next phase of expansion.
The winning teams exemplify the dynamic selling relationships between Starnet Members and the Starnet Preferred Vendor Partners to deliver exceptional customer experiences and produce outstanding business results.
Windmoeller Vice President Todd Jones and Tim Cole, director of sustainability and technical services, provide insight into what the EPA's assessment means for flooring manufacturers, specifiers and end-users.
Conference planner Delyn Ellis, director of claims at Shaw Industries, tell us about the education and networking event and why women in flooring should plan to attend, virtually or in person.
