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Home » Authors » Tanja Kern

Articles by Tanja Kern

Cevisama

Inside Spain's Ceramic Tile Renaissance

Tanja Kern Headshot 2023.png
Tanja Kern
May 16, 2025
No Comments

From ancient techniques to AI-powered design, my journey through Valencia and Castellón revealed how Spanish tile artisans blend centuries-old craftsmanship with cutting-edge innovation. 


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Shaw Division Presidents 2025

Shaw Presidents Reveal Direct Benefits for Retailers: Supply Chain Resilience, Faster Response Times, Turf Growth

Tanja Kern Headshot 2023.png
Tanja Kern
May 13, 2025
One Comment
Shaw division presidents share how organizational changes deliver dealer benefits: supply chain protection through $1 billion domestic investment, commercial lead time reductions via $90 million Plant RP expansion, and clear pathways to synthetic turf's 7-10% growth market. Exclusive interviews reveal practical advantages from faster decision-making to new revenue opportunities.




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Panariagroup USA CEO Leonardo Pesce
Industry Q&A

Panariagroup USA CEO: American Manufacturing Drives Success in Evolving Market

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Tanja Kern
May 9, 2025
No Comments

With an $8 million polishing line investment and breakthrough Dry-Fix technology, Panariagroup USA is setting new industry standards while leveraging its American manufacturing presence to deliver premium surfaces with shorter lead times and consistent quality.



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Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses

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Tanja Kern
May 7, 2025
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From the 2025 Starnet Annual Meeting in Carlsbad, California, Starnet members share how they are future-proofing their businesses. 


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Airbase Carpet & Tile Mart

How Airbase Carpet & Tile Mart Elevated Customer Service Through Training

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Tanja Kern
May 5, 2025
No Comments

Mohawk Edge Experience Academy delivers comprehensive retail sales training that unified Airbase Carpet & Tile Mart's approach across 14 locations. As owner Michael Longwill said: "We needed a message, we needed a banner, a flag, to really pull us all together, to engage us all, so we could take it to the next level."


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StonePeak Best in Show Coverings 2025.jpg

StonePeak Receives Overall Best In Show Award at Coverings 2025

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Tanja Kern
April 30, 2025
No Comments

Stonepeak Ceramics, the U.S. arm of Italy's Iris Ceramica Group, has received the prestigious Overall Best In Show Award at Coverings 2025, the highest recognition from the Tile Council of North America (TCNA). 


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Ian Newton.jpg

Slower Traffic, Higher Sales: NFA Board President Reports Members Thriving with Premium Strategy

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Tanja Kern
April 30, 2025
No Comments

National Floorcovering Alliance Board President Ian Newton reveals member businesses are selling higher-ticket items while traffic slows and shares industry trends during the group's spring meeting in St. Pete Beach, Florida. 


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Women of Starnet WIFI Panel in Carlsbad CA 2025

10 Essential Insights on Women-Owned Business Enterprise and Minority-Owned Business Enterprise Certifications

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Tanja Kern
April 28, 2025
No Comments

Women of Starnet and Women in the Floorcovering Industry teamed up for a panel discussion in Carlsbad, California, on Women-Owned Business Enterprise and Minority-Owned Business Enterprise certifications. 


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RevWood American Originals.jpg
American Made

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Tanja Kern Headshot 2023.png
Tanja Kern
April 24, 2025
No Comments

As global supply chains falter, Mohawk’s domestic production capabilities have become a compelling competitive advantage. Learn how its North Carolina facilities provide retailers with stability through American-made flooring products that are tariff-free, in-stock, and backed by industry-leading innovations and warranties.


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NWFA Expo 2025

NWFA Members Project Growth Despite Challenges at 40th Anniversary Expo

Tanja Kern Headshot 2023.png
Tanja Kern
April 24, 2025
No Comments

The event highlighted new educational programs, legislative updates, and celebrated 10 years partnering with Gary Sinise Foundation's RISE program for wounded veterans.



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Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

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Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

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How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Paul Hambidge

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met

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