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Home » Authors » Tanja Kern

Articles by Tanja Kern

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Engineered Floors Reveals 2025 Hard Surface Strategy

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Tanja Kern
January 26, 2025
Engineered Floors transforms its hard-surface market position with an ambitious expansion of its PureGrain brand, introducing 132 new SKUs across five distinct collections. The company's strategic shift combines cutting-edge digital printing technology, premium product offerings, and enhanced digital capabilities to redefine the premium resilient flooring landscape.
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Mohawk PureTech

Mohawk Embarks on Flooring's Green Revolution with Recycled-Content Innovation

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Tanja Kern
January 24, 2025

Mohawk is transforming the resilient flooring industry with products that combine sustainability with high performance. Its new SolidTech R line turns recycled water bottles into premium flooring, while PureTech offers PVC-free options made from 70% recycled materials, marking a significant shift toward eco-friendly home solutions.


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Shaw Industries EVP on Consumer Buying Trends, Regional Markets, and 2025 Flooring Industry Outlook

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Tanja Kern
January 23, 2025

From the 2025 Shaw Flooring Network convention, Shaw Industries' Ben Liebert shares candid insights on transforming the flooring purchase journey, building stronger brands, and why the industry's future looks bright despite current challenges.



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Shaw Flooring Network Convention Believes in Family, Innovation and Growth in 2025

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Tanja Kern
Beth Miller
Beth Miller
January 23, 2025

What's the future of flooring? The Shaw Flooring Network is betting big on family, local partnerships, and innovation. From new loyalty programs to women's leadership initiatives, learn how Shaw is transforming how America shops for floors.


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Technology Agreemnts

7 Things Retailers Should Know Before Signing Technology Agreements

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Tanja Kern
January 20, 2025

Technology contracts can contain hidden clauses that limit business owners' rights and make it difficult to switch providers. From data ownership to hidden fees, industry expert Chad Ogden, president and owner of QFloors, outlines critical considerations before signing agreements for business systems, websites, and other tech services.


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Floor Trends & Installation to Reveal New Research on the Changing Dynamics in Tile and Stone Purchasing

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Tanja Kern
January 20, 2025
Floor Trends & Installation and Stone World will present new research on tile and stone purchasing behaviors at TISE 2024. The study reveals surprising shifts, including declining social media influence and increasing word-of-mouth impact. Join the presentation on January 28 at 2:45 PM PST in the tise live theater booth 3509. 
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Universal Metro Details Growth Strategy Following CFS Acquisition

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Tanja Kern
January 20, 2025

Following its acquisition of Commercial Flooring Services (CFS), Universal Metro executives outline plans to leverage AI technology, expand Southeast presence, and create a new model for industry consolidation that focuses on legacy preservation and people-first growth. Universal Metro is a member of Starnet. 


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Anatolia Scales Global Presence with State-of-the-Art Manufacturing and Sustainable Innovation

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Tanja Kern
January 19, 2025

Anatolia Tile + Stone brings its latest innovations to TISE 2025. The Toronto-based manufacturer, supplying major chains across North America, continues aggressive global expansion with porcelain slabs, porcelain and ceramic tiles, and surface-protection solutions. 


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CCA's Vision for Flooring Retailers in 2025: Building on Four Pillars of Success

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Tanja Kern
January 16, 2025

After outperforming big boxes in 2024, CCA enters 2025 with big energy, fueled by successful Retail 2.0 implementation, new digital marketing initiatives, and expanded installation services.


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Economic Forecast Points to Recovery for Flooring Industry in 2025-2026

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Tanja Kern
January 15, 2025

Economic forecaster Connor Lokar predicts better years ahead for flooring retailers in 2025-2026, with existing home sales rising for the first time since 2022. While not matching 2021's explosive growth, the industry should see steady improvement.


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