Research shows that nearly half of specialty flooring consumers leave stores dissatisfied. In response, Mohawk has transformed its Edge partner program with data-driven solutions that combine hands-on training, digital tools, and targeted marketing support to help retailers thrive in today's competitive market.
At this year's International Surfaces Event, AHF Products announced the launch of 35+ new collections across brands, emphasizing U.S. manufacturing capabilities with 12 domestic plants. The company highlights the integration of Crossville tile, expansion of unfinished hardwood offerings, and leveraging historic brands like Armstrong Flooring while successfully managing multiple go-to-market channels.
CCA Global Partners' first NEX40 Retreat gathered 100 under-40 flooring professionals for innovative peer-led learning sessions and networking. The event featured hands-on problem-solving workshops, leadership development, and social activities, strengthening connections among the cooperative's next generation of leaders.
While the flooring industry anticipates recovery in 2025, The Dixie Group is transforming how consumers can personalize their homes through an innovative capability that sets retailers apart: true custom color matching for carpet across price points.
In this eye-opening conversation, WFCA President Scott Humphrey and Board Chairman Sam O'Krent pull back the curtain on the flooring industry's biggest challenges. From a revelation about inspector training to innovative funding solutions that could transform the trade, they share candid insights about what's really happening on showroom floors across America. Plus, learn their take on immigration reform and why the next economic upturn could spell trouble for unprepared retailers.
What's the secret to leading a major flooring company?
Top executives from Engineered Floors, Mannington, Mohawk and Shaw reveal the mentoring effect, why being "frontline obsessed" matters, and how to keep it simple in a complex industry.
Claire Buchanan-Gaughan's Floorish, a family-owned flooring business serving Pacific Palisades for over 40 years, was among 70 businesses destroyed in the devastating wildfire. Now facing the loss of both her store and stored household belongings, the British-born entrepreneur seeks to rebuild while supporting her displaced community.
The market may be frozen today, but tomorrow's wave of demand could be unprecedented. Reporting from The International Surface Event, top flooring executives reveal why they're strategically positioning for post-2025 growth despite current housing market paralysis. From AI integration to strategic partnerships, here's how industry giants are preparing for what could be "the best five years in a generation."
During a networking event at The International Surface Event in Las Vegas, Mohawk announced a $50,000 commitment to Women in the Floorcovering Industry (WIFI) for 2025, building on the organization's record-breaking year of growth and mentorship.
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