While the flooring industry anticipates recovery in 2025, The Dixie Group is transforming how consumers can personalize their homes through an innovative capability that sets retailers apart: true custom color matching for carpet across price points.
In this eye-opening conversation, WFCA President Scott Humphrey and Board Chairman Sam O'Krent pull back the curtain on the flooring industry's biggest challenges. From a revelation about inspector training to innovative funding solutions that could transform the trade, they share candid insights about what's really happening on showroom floors across America. Plus, learn their take on immigration reform and why the next economic upturn could spell trouble for unprepared retailers.
What's the secret to leading a major flooring company?
Top executives from Engineered Floors, Mannington, Mohawk and Shaw reveal the mentoring effect, why being "frontline obsessed" matters, and how to keep it simple in a complex industry.
Claire Buchanan-Gaughan's Floorish, a family-owned flooring business serving Pacific Palisades for over 40 years, was among 70 businesses destroyed in the devastating wildfire. Now facing the loss of both her store and stored household belongings, the British-born entrepreneur seeks to rebuild while supporting her displaced community.
The market may be frozen today, but tomorrow's wave of demand could be unprecedented. Reporting from The International Surface Event, top flooring executives reveal why they're strategically positioning for post-2025 growth despite current housing market paralysis. From AI integration to strategic partnerships, here's how industry giants are preparing for what could be "the best five years in a generation."
During a networking event at The International Surface Event in Las Vegas, Mohawk announced a $50,000 commitment to Women in the Floorcovering Industry (WIFI) for 2025, building on the organization's record-breaking year of growth and mentorship.
Industry leaders from Johnson and Sons Flooring and CC Carpet Flooring and Design joined Mohawk's Todd Skidmore to discuss the evolution of digital marketing in flooring retail. Read on to learn about the digital strategies that worked in their businesses.
Toronto-based Roomvo, a visualization software provider serving over 7,000 flooring dealers, has acquired South Jordan, Utah-based QFloors, a leading enterprise resource planning (ERP) software company. The merger combines complementary technologies, with QFloors founder Chad Ogden remaining to oversee the completion of QPro, the next-generation ERP platform expected in late 2025.
In just three years, the Floor Covering Education Foundation (FCEF) has emerged as a powerful force in addressing the flooring industry's critical labor shortage. But for Executive Director Jim Aaron and Director of Operations Kaye Whitener, this is just the beginning.
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