Seeking out unique products in the ceramic and stone arena that it can bring to market is a core value of The Tile Doctor. Curt Rapp, founder and CEO, says his job is to pursue innovative technology that has the potential of bringing change to the industry. One product that will soon be offered by the company promises to do exactly that, and in my humble opinion it will bring a sizable change. As big a story as this product is, the branding of this product and the brand under which this product will be brought to market is most certainly the major game-changer for the industry.
First, the product itself: It’s actually a liquid glass that when applied to ceramic or stone surfaces renders them easy to clean and stay clean longer. It also has an antimicrobial element that prevents the growth of mold and mildew on the surface. This material is engineered to be applied at the factory level, and The Tile Doctor has just completed a licensing agreement with Invista for this product, which will now be marketed under the Stainmaster brand.