In the May 2025 edition of Floor Trends & Installation, see how trends from North America, Italy and Spain reveal a cultural shift toward authentic living.
In a digital world craving human connection, this year's tile innovations from Italy, Spain, and North America bridge technology and tradition. Discover how these trends reflect our collective desire for spaces that feel both cutting-edge and authentically grounded in natural materials and craftsmanship.
Mohawk Edge Experience Academy delivers comprehensive retail sales training that unified Airbase Carpet & Tile Mart's approach across 14 locations. As owner Michael Longwill said: "We needed a message, we needed a banner, a flag, to really pull us all together, to engage us all, so we could take it to the next level."
Skyro Floors tackles technical challenges to create a sophisticated curbless shower with wall drain system, demonstrating how modern bathroom design continues to evolve in this New Jersey renovation.
From ancient techniques to AI-powered design, my journey through Valencia and Castellón revealed how Spanish tile artisans blend centuries-old craftsmanship with cutting-edge innovation.
AI has revolutionized contracting. By combining digital intelligence with human judgment, flooring contractors can reconnect with past clients through data-driven CRM strategies, value-first outreach, and consistent engagement—transforming dormant relationships into a powerful revenue stream.
Scott Carothers, academic director of the Ceramic Tile Education Foundation, reveals how a seemingly simple request to touch up grout can lead to unexpected complications if proper preparation is overlooked.
