Rising interest rates, increased wages and higher costs of goods are not stopping the 40 members of the National Floorcovering Alliance (NFA) who said they are taking advantage of the retail slowdown to analyze costs, fine-tune showrooms, and invest in technology.
When Dean and Deb DeGraaf bought DeGraaf Interiors from their father Daryll DeGraaf in 2007 for $1 million, they said it was a leap of faith. In celebration of 30 years in business, they share insights into the challenges and opportunities that lead them to success.
Vylett Cross, business manager at Ed’s Flooring America in Hooksett, New Hampshire, tells us how she got into flooring, how the Flooring America Advisory Council has helped her business, and advice for other women in the industry.
Retailers can benefit from QR codes, the two-dimensional matrix barcode invented in 1994. QFloors President Chad Ogden breaks down how retailers can use these small but mighty technologies to streamline your marketing and boost sales.