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Home » Topics » Business Insights » Retail Insight

Retail Insight
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interior of a hardware store

How Flooring Retailers Can Win Like McGuckin

A Boulder hardware legend shows flooring dealers how to outlast Amazon, big-box rivals, and digital disruptors by blending high-touch culture with smart strategy
Peter Rincione.jpg
Peter Rincione
August 26, 2025

Learn how McGuckin Hardware’s culture, curation, and community roots offer flooring retailers a playbook to thrive in an era of digital and big-box dominance.


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The Carpet Shoppe team

The Carpet Shoppe Unveils Dream Kitchen and Bath Studio in Honolulu

American Floor & Home Location Adds a Destination Design Showroom
Tanja Kern Headshot 2023.png
Tanja Kern
August 25, 2025

Five years in the making, this stunning showroom showcases the evolution from flooring retailer to full-service design destination.


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Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta

Tanja Kern Headshot 2023.png
Tanja Kern
June 18, 2025

Just when Michael Barrows thought he was ready to retire, he launched Atlanta Flooring Studio with Mimi Mulugeta—two bold career pivots, one shared flooring vision.



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salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling

Gary Scheidker
Gary Scheidker
June 13, 2025

Successful flooring salespeople excel by asking questions and actively listening to customer needs, recognizing that flooring represents a significant, infrequent purchase for most consumers who rely on professional guidance—a strategy that drives not only immediate sales but cultivates valuable repeat business and personal referrals.


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Floorish After Fire

From Floors to Ashes: Pacific Palisades Fire Claims 40-Year Legacy of Flooring Business

Tanja Kern Headshot 2023.png
Tanja Kern
February 4, 2025

Claire Buchanan-Gaughan's Floorish, a family-owned flooring business serving Pacific Palisades for over 40 years, was among 70 businesses destroyed in the devastating wildfire. Now facing the loss of both her store and stored household belongings, the British-born entrepreneur seeks to rebuild while supporting her displaced community.


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Contract Furnishings Mart (CFM) Scottsdale, AZ location
Retail Insight

Contract Furnishings Mart Expands Market Reach with Two New Showrooms

Tanja Kern Headshot 2023.png
Tanja Kern
January 6, 2025

Pacific Northwest-based Contract Furnishings Mart continues its strategic growth with new showroom locations in Salem, Oregon, and Scottsdale, Arizona. The wholesale flooring company, known for its relationship-based business model and extensive product selection, plans further expansion in the Phoenix metro area to mirror its successful multi-location approach in Seattle and Portland.


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DeGraaf Interiors' showroom in Ada, Michigan
Retail Insight

DeGraaf Interiors Opens New Flagship Store

Tanja Kern Headshot 2023.png
Tanja Kern
December 13, 2024

DeGraaf Interiors recently opened a new flagship location in Ada, Michigan, transforming a vacant building into a state-of-the-art design center. The 7,500-sq.-ft. showroom features over 40 installed flooring products, dedicated designer spaces, and luxury amenities, reflecting the company's commitment to creating an elevated shopping experience.


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Don Cantor and Jon Cantor of Lake Interiors

From Paint Store to Diversified Home Services: The Lake Interiors Success Story

Tanja Kern Headshot 2023.png
Tanja Kern
November 27, 2024

Discover how Lake Interiors in Chelan, Washington, achieved significant growth through water restoration services and window coverings. 


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flooring retailers meet with students enrolled in the Basic Floor Covering Installation program

Retailers Look to FCEF Education Program to Address Installation Labor Shortage

Beth Miller
Beth Miller
September 19, 2024

A group of Georgia and Tennessee flooring retailers recently met with students enrolled in the Basic Floor Covering Installation program at Chattanooga State Community College, highlighting the industry's efforts to address a critical shortage of qualified installers. 


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Dalene Flooring Carpet One Floor & Home

Retail Insight: How Dalene Flooring Remains Successful After 75 Years in Business

Samantha Geiger
Samantha Geiger
July 8, 2024

Dalene Flooring Carpet One Floor & Home, a flooring store in Connecticut, is celebrating its 75th anniversary this year. We spoke to CEO Steven Dalene about the company’s accomplishments.


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