Throughout my 30-plus years as a floor covering retail sales advisor, store manager, company owner, sales / product knowledge trainer, manufacturer’s representative, columnist, author, inventor (layout tool) and consumer advocate, I’ve worked to perfect the positive buying experience for my future buyers. In short, this means I want my buyers to be informed, gain confidence in me and my company, and be able to move quickly towards their well-chosen purchase.
Let’s face it, the process is very seldom looked at as fun. Plus, buyers really don’t want to shop at more than one outlet. They comparison shop at more than one store because they don’t run into a true “Trusted Sales Advisor” at their first stop. A buyer will stop shopping early when they have had all their questions answered. They stop shopping when they find a knowledgeable sales advisor that is working in their best interest. And last, and most importantly, they stop shopping when the whole experience leaves them feeling happy it all happened quickly and to their full satisfaction.