Carpet One Floor & Home's website has been redesigned with a customer-centric focus, according to the company.
The updated, interactive platform houses new and engaging content to create a customer experience that’s equally inspiring and informative. Designed to engage customers along the path to purchase, the site features new tools and resources to help a customer navigate from the first steps of gathering inspiration to the final steps of installation.
"We’re aware that shopping for flooring is, by nature, a large endeavor," said Eric Demaree, president of the company. "Not only is it a large purchase and a long-term investment, the process can feel overwhelming with the vast amount of choices among flooring type, style and color. The new features on [the website] not only help to narrow the customer’s search, but they provide clear, concise information in a manner that allows the customer to feel confident and well-versed throughout the shopping process.”
New tools featured on the redesigned site include:
•SelectAFloor Finder: Leveraging their proprietary in-store system, this engaging quiz quickly helps customers curate the vast flooring choices based upon their personal preferences and lifestyle.
•The Compare Tool: Offers customers a dynamic, side-by-side comparison of flooring categories, along with a more detailed comparison between individual products from within the same category.
•The Flooring Guide: A comprehensive collection of the most relevant questions and answers related to all facets of flooring, from the beginning phases of shopping through lifetime care and maintenance.
•Room Visualizer: Allows users to upload an image from within their home and virtually try on different flooring products, to provide a better sense of how the flooring will look once it’s in its intended space.
The updated site also hosts an updated inspiration section that takes customers beyond flooring, offering ideas and inspiration relevant to all aspects of interior design. Customers can search by room or design style through regularly updated collections of inspiring interiors, helpful articles and exclusive designer videos. Additionally, customers can visit the blog, where weekly posts cover topics such as flooring, home decor, cleaning and organization, current trends, exclusive designer Q&As and more.
An overarching asset of the restructured platform is the ability for customers to save, manage and share content. By registering for free, customers gain access to My Boards, a new feature that allows them to ‘favorite’ content found throughout the site including products, images, SelectAFloor Finder results, blog posts and more. The content saved within their boards can be used for personal reference and can be shared with a local Carpet One store. This enables customers to share their preferences and vision with sales staff. Content can also easily be shared with friends and family, outside of the platform, utilizing the social share icons found throughout the site.
“The new design enables interactivity and personalization,” said Janice Jacobs, vice president of marketing for Carpet One. “The majority of customers come to our site with a common interest in flooring; however, they may be at different points in their path to purchase. Whether a customer is looking to learn, shop, or simply gather inspiration, we’ve created a seamless experience to be helpful and engage with them along the way."
For more information, visit CarpetOne.com.