In business, image is everything. A facility’s color makes a statement about what the business and its brand stand for. We’re showered with forecasts each year telling us which color palettes will emerge, so where does the flooring professional turn? This month we talk to design professionals about the color trends in commercial design and architecture and how they are impacting flooring. “There’s an interesting shift that’s going on from colder neutrals to slightly warmer—not the crazy beige we used to see but more of a gray beige,” said Jess Ultreras, interior designer, Fitzgerald & Associates in Chicago. “Neutral is king and you can’t get away from it.”
Ultreras says there are two parts to the shift to warmer neutrals. First, there are clients who are looking for a color that will differentiate themselves in the market, and there is a sea of cool grays being used in design now. Second, the choice often depends on the target market the company is pursuing.