Mohawk Unveils Airo Carpet
Mohawk’s new Airo carpet gives consumers a revolutionary alternative to traditional carpet and retailers an easy-to-install, easy-to-service product.
“Airo is not just an improvement to an existing product line; it represents an entirely new category of soft floorcovering,” said Seth Arnold, senior director of brand, soft surface. “There are a lot of advantages to Airo, but early responses from retailers indicate the greatest advantage of this product is its simplicity of installation. Retailers continually tell us their number one challenge when it comes to growing their business is related to labor. With Airo, we have reduced the install time by 25% and eliminated 100% of the complexity. This gives retailers remarkable flexibility with labor crews and has the potential to dramatically increase their productivity and grow their top line sales.”
Airo features a simple, two-part design unified by a single polymer. The 100% PET fiber is constructed on a premium cushioned backing using an innovative, tension-free process. This creates a dimensionally-stable floor, which will not wrinkle or delaminate and is easy and fast to install, according to the company.
Retailers and consumers will appreciate the hassle-free, no-surprise aspect of Airo carpet. It requires no additional cushion, no tack-strip at edges to snag socks and no power stretching or seaming iron. It is soft and flexible, which makes it easier to handle.
“We’ve eliminated many tricky installation steps, reducing hours and equipment needed during the actual installation process,” said Arnold. “Airo Unified Soft Flooring is a better installation from start to finish, which means fewer complaints or callbacks for retailers.”
Green Label Plus certified, Airo also is a family-friendly choice, according to the company. Airo eliminates the “new carpet smell.” Treated with Mohawk’s Fresh Carpet Technology, Airo continually purifies the home by neutralizing odors. Also moisture cannot be absorbed into the fiber, backing or cushion—a significant factor in reducing odor in the home.
For more information, visit mohawkflooring.com.