Metroflor Evolves their “The LVT Specialists” Marketing Platform

As a follow-up to its 2016 marketing campaign, Metroflor is releasing “Meet the LVT Specialists of Metroflor” for 2017. The campaign will include a new series of videos accompanied by digital ads spotlighting the expertise and passion of its staff, as members explain their role as LVT specialists. A total of 10 “Meet the LVT Specialists of Metroflor” videos representing diverse functions–from design, shipping and customer service to sales, technical and sustainability–will be released throughout 2017.  

“These new videos explain exactly why and how we are the LVT Specialists,” said Gary Keeble, director of marketing. “Each person featured brings something unique to the table that adds value and credibility to our position as the category’s product authority. We expect this 360-degree view of our company and our talented professionals will build even more confidence and trust among consumers, retailers and distributors alike for doing business with Metroflor.”