Getting Started with Instagram: Q&A with Andrea Hood

Instagram has consistently risen in popularity since the moment it exploded on the scene. Today, it’s home to more than 600 active users. Clearly, there’s a huge marketing opportunity here to boost a company’s reputation, traffic, leads, and sales, but how does a company get started? Andrea Hood, sales and project manager at Atkinson Carpet, a commercial flooring contractor in Haverhill, Mass., recently decided to test the results for her business. You can find them on Instagram at @atkinsoncarpet. Here’s how she did it:

FT: Why did you choose to invest time and effort into building connections on Instagram?