Brodsky Addresses Execs at National Cooperative Issues Forum

Howard Brodsky,co-founder, chairman, and Co-CEO of CCA Global Partners, was the keynote speaker at the National Press Club in Washington, D.C. Brodsky addressed more than 150 executives from multiple industries at the 2017 National Cooperative Issues Forum. His Keynote, “Lead With Our Co-Op Identity” focused on helping entrepreneurs build successful businesses by providing the scale, resources, and innovations needed for small businesses to compete against large-scale corporations. Brodsky’s keynote offered cooperative business strategies that provide small and family businesses a lifeline for success in an increasingly competitive global economy.

“Consumer confidence in corporations has been shaken to the core thanks to the endless stream of stories like the Volkswagen, Wells Fargo and Mylan scandals,” said Brodsky. “Certainly, to succeed, any business needs to be profitable, but not at the expense of its stakeholders and its customers. Cooperatives are democratically run businesses whose members are its owners. That’s one of the key differentiators between publicly held corporations and cooperatives. Simply stated, cooperatives exist to serve the needs of people rather than maximize profits. When you put people’s needs first, the profits will always follow.”