Armstrong Flooring Names 2016 Elite Retailers of the Year

Armstrong Flooring announced its 2016 Elite Retailers of the Year. The award is based on a variety of factors, including sales, lead conversion rates, overall program support, showroom quality, and website excellence. Baker Brothers (Ariz.) received gold, Riemer Floors (Mich.) silver, and WorldWide Wholesale (N.J.), bronze. Honorable mentions included United Flooring Group and Floor Covering Associates. 

“With several hundred Elite showrooms nationwide, we wanted to recognize and thank the best of the best for their continuing excellence and commitment to the Armstrong Flooring Elite Program,” said Tom Cole, manager of aligned retailer channel marketing, Armstrong. “We are grateful to work alongside a great team of retailers who are engaged and excited about our vision to be the world's best and most trusted flooring company.”