Armstrong Flooring announced its 2016 Elite Retailers of the Year. The award is based on a variety of factors, including sales, lead conversion rates, overall program support, showroom quality, and website excellence. Baker Brothers (Ariz.) received gold, Riemer Floors (Mich.) silver, and WorldWide Wholesale (N.J.), bronze. Honorable mentions included United Flooring Group and Floor Covering Associates. 

“With several hundred Elite showrooms nationwide, we wanted to recognize and thank the best of the best for their continuing excellence and commitment to the Armstrong Flooring Elite Program,” said Tom Cole, manager of aligned retailer channel marketing, Armstrong. “We are grateful to work alongside a great team of retailers who are engaged and excited about our vision to be the world's best and most trusted flooring company.”

The 2016 Gold Elite Retailer of the Year, Baker Bros, has been flooring Arizona since 1945. All seven locations are locally owned and operated. Silver Elite Retailer of the Year, Riemer Floors, was founded in 1946 by Harry Riemer, a flooring installer who decided to embark on a new venture and provide customers with quality products and professional installation.

“The decision to become an Armstrong Elite Dealer was made at a difficult time, during the midst of a national recession and dire times in Detroit,” said Steve McNamara, vice president of hard surface, Riemer Floors. “It has proven to be a good decision to broaden our longtime partnership with the Armstrong brands and their people. Many of the programs associated with the Elite Program were driving forces, but the relationship with the Armstrong team of professionals ultimately made it an easy investment.”

WorldWide Wholesale, the Bronze Elite Retailer of the Year, was founded in 1991 and recently celebrated their 25th anniversary. The company is based in central/northern Jersey and services the market through three large format stores.

FCA Floor Covering Associates, honorable mention, is an Illinois-based, family-owned business that started in 1976 as a carpet store with only two employees. FCA offers a full range of floor coverings and services. The United Flooring Group, honorable mention, strives to provide clients with a smooth experience, leaving the customer with exceptional flooring and improved spaces.

“Most people only purchase flooring a few times in their lives, so it's important that they deal with professional retailers who can provide service, first rate advice, and installation,” said Cole. “Customers will not find their residential floors anywhere but the best specialty flooring stores, as exemplified by this year’s award winners.” 

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