Fuse Commercial, the installation and project management services program offered exclusively through Fuse Alliance, began as the brain child of the 2012 Fuse Alliance board of directors. At that time, the idea was to leverage the size and scope of the Fuse Alliance network to target large multi-location customers from a service and installation standpoint. Fast-forward five years and Fuse Commercial has been a huge success.
Launching a program such as Fuse Commercial takes planning. It meant that a strategy needed to be put into action with a dedicated person to lead the charge. Once the Fuse Alliance board approved the idea, it was time to find someone to head up the new initiative. The board tapped one of its very own members, me, Geoff Gordon. At that time, I was the president of SCS Flooring Systems in Orange, Calif. I made the move to the Fuse Alliance management team in May 2013 to spearhead this new arm of the business. As the senior vice president, I ran Fuse Commercial for two and a half years and got Fuse Commercial off to a very good start. Since then, I became executive director of the organization, and in January 2016, Mike Hutton came on board as our senior vice president. He took the reigns for Fuse Commercial and has been unstoppable ever since. Under Mike’s leadership, Fuse Commercial grew more than 50% in 2016 and is looking to do the same in 2017. With a focus on national accounts and developing relationships with key end users, Mike has been an outstanding addition to the network. To maintain this level of success and to keep up the momentum, it takes focus, relationship building and most of all, a strategy.