FirmFit, a brand of rigid core luxury vinyl flooring, recently launched its redesigned website with an interactive intuitive navigation to give customers and distributors the right tools to understand the advantages of rigid core board (RCB) products. Firmfit, manufactured by Creative Flooring Solutions (CFL) in Jiashan, China, launched the Firmfit brand in 2017 with the tagline “Fit for when Life Happens.”

So far, several of the top distributors in North America — including BPI, All Tile, Haines and Shnier — have committed to this new line of RCB, according to Thomas Baert, president of CFL. The new line will be launching in a major way Q4 2017 and into first quarter of 2018.

“Firmfit is truly unique,” said Baert. “While most competitors have been focusing on wood plastic composite (WPC) versions, Firmfit has quickly become the worldwide leader in RCB. Firmfit has applied for several patents of which some were approved recently in the U.S. We are very excited about the prospects the next few years will bring.”

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