Shaw Floors Adds Enhancements to Digital Marketing Services
Dalton, Ga. -- Shaw Floors will unveil several new digital updates in 2018 to add to its portfolio of services, which will help retailers reach consumers in the ever-evolving digital landscape. These new features will be added to the full interactive suite of digital services available from Shaw Floors, including the company’s website, social platforms, and visualization tools. Notable updates for 2018 include Share It Forward and updates to the Shaw Web Studio.
Shaw Floors’ online reputation management platform, Share It Forward, will improve its social media monitoring and publishing features, in addition to its sentiment analysis of online mentions and reviews. New features include Pulse and review response templates, as well as social media monitoring and publishing and Facebook and Google My Business linking.
Pulse is a sentiment analysis tool for retailers looking to improve consumer experiences and make operational changes based on consumer feedback, serving as a finger on the pulse of any business. Sentiment analysis is the process of identifying topics and associating positive or negative sentiment around those topics. The company’s in-house algorithm breaks up reviews into individual statements and then assigns sentiment scores for key topics it finds within the statements.
Retailers can now create and save templates to use when responding to reviews from the dashboard. This will help with creating recommended or approved responses for team members to use, saving time and ensuring consistency of responses. Retailers can also link social accounts on Facebook, Twitter, and Instagram to monitor all activity on their pages in real time from one location; track activity and customer sentiment by region with geo-fencing; and measure customer engagement metrics over time. The link between Facebook and Google My Business allows retailers to respond to reviews on those platforms more quickly from one, centralized dashboard.
Shaw Floors’ website creation and management service, Shaw Web Studio, serves as a retailer’s 24/7 online storefront and best first impression. Several new features have already been rolled out in 2017, with more updates to come in 2018. New features include more color options, new website templates, a social media editor, and new employee editor, new page template, and sales list tools.
At the beginning of 2017, several templates were limited to four color scheme options. Now, each template has over 20 color scheme options and some have over 30 options, increasing the ability for retailers to customize their website. The platform has also added two new website templates, Simplicity and Intrigue.
The social media editor allows retailers to easily link social media accounts to a website, with the ability to make them location-specific. The employee editor tool allows dealers to create and feature employee information on their website. The information can be featured on an “Employees” page, on specific store location pages, or (for the two newest templates) on the Home page. This feature works to enhance personalized service and increase customer loyalty.
The new page template tool allows for quick creation of new website pages from a plethora of existing page templates to maximize a site’s user friendliness and value to consumers, and the sale list tool allows dealers to create and manage sale list items with the ability to link Shaw sale products to the Shaw Digital Catalog, allowing consumers to discover more product information and view high-resolution imagery.
For more information, visit shawwebstudio.com.