Dallas, Texas -- Dal-Tile, parent company of Daltile, Marazzi, and American Olean brands, launched its own "Why Tile" campaign for National Tile Day 2018. The campaign is designed to complement the Tile Council of North America's ongoing Why Tile campaign that promotes the use of tile. The foundational messaging of the Dal-Tile campaign is presented via a "four Ts" message.
"Communicating the reasons why tile is an excellent flooring choice and how tile stacks up against other flooring categories is an important 2018 goal for our brands," said April Wilson, director of brand marketing for Dal-Tile. "Along the lines of 'the four Cs to look for when purchasing a diamond', we have created 'the four Ts' of tile to help in-store sales reps and consumers clearly understand why tile is such a smart choice for flooring."