One of the topics we touched on with TalkFloor interviews is technology and specifically the importance of developing a quality website that captivates consumers and drives them to a retailer’s store. The problem has always centered on the technology of anything digital and the innate knowledge deficiency we all seem to have on this topic.
The long and the short of it is that most of us wouldn’t understand a description of a great website from a techno-geek if it smacked right into us. That’s really because when someone attempts to explain the inner workings of a first-class website—with all mysterious terms like backlink, bounce rate, breadcrumbs and dither, not to mention the endless number of acronyms such as CSS, DHTML, DNS, HTML and XML—I think most of us could comprehend it just as well as if it were in Swahili.