Norwalk, Conn. -- Aspecta announced promotions and role changes in its sales organization. Marcel Kies, managing director of Aspecta’s European branch, Aspecta B.V., for the past three years, has been named the Global CEO of Aspecta. Also, Alan Rowell, formerly Southeast district sales manager for Metroflor, has been appointed Aspecta director of sales for North America.

“We are implementing these changes to grow our business, provide our distributors with better service, and achieve a more concentrated focus on our Aspecta commercial business,” said Harlan Stone, Group CEO.

Kies is a respected international sales and marketing business manager with over 30 years of experience in the flooring industry for both B2B and B2C business environments. His leadership thrives working with geographically diverse and multicultural teams.

Rowell will lead the commercial sales manager team, working in concert with Aspecta distributors to focus on the right customers and ensure that and Reed Construction Data are used to their fullest capabilities.

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