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Floor CoveringsCommercial FlooringResidential FlooringResilient Flooring

LVT Sellers Guide: A Primer for Retail Sales Associates

By FLOOR Trends & Installation Editors
Triumph waterproof LVT
Triumph waterproof LVT by Engineered Floors.
Marianas Oak

Marianas Oak, a product from USFloors’ COREtec Plus Enhanced collection.

Phenix Flooring Design Mix
Phenix Flooring Design Mix, a mix-and-match flooring solution.
Parterre Storri LVT
Parterre Storri LVT.
Triumph waterproof LVT
Marianas Oak
Phenix Flooring Design Mix
Parterre Storri LVT
July 12, 2018

2018 LVT Trends

Colors

Color trends run the gamut from lighter cool grays to medium warmer tones to dark espressos. If your customer can’t decide there are options that showcase a lot of variation within one installation.

light-colored LVT
Light
gray LVT
Gray
honey-colored LVT
Honey
LVT in Espresso
Espresso
high-variation LVT
High Variation

Styles

Digital printing and textures help LVT manufacturers create a variety of looks that emulate both natural and man-made materials.

wood-look LVT
Wood
stone-look LVT
Stone
concrete-look LVT
Concrete
metallic LVT
Metallic
fabric-look LVT
Fabric

Patterns

Advances in engineering and installation are making it possible to create nearly any imaginable look with LVT, helping customers create the jaw-dropping looks they are after.

luxury vinyl plank
Plank
large-format LVT
Lg-Format Tile
LVT in Herringbone pattern
Herringbone
LVT in mixed widths
Mixed Width
LVT in mixed format
Mixed Format
LVT in custom pattern
Custom

Texture

An emphasis on texture is a game changer in 2018 design and provides customers with so many design options.

distressed LVT
Distressed
wire-brushed LVT
Wire-brushed
hand-scraped LVT
Hand-scraped
KEYWORDS: flooring retailers Luxury Vinyl Plank and Tile

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Triumph waterproof LVT by Engineered Floors.
Marianas Oak, a product from USFloors’ COREtec Plus Enhanced collection.
Phenix Flooring Design Mix, a mix-and-match flooring solution.
Parterre Storri LVT.

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