Piet Dossche on the Opportunity in WPC and SPC Floors

At the CCA Global summer convention in Montreal, Piet Dossche, USFloors' president and Shaw's executive vice president of hard surfaces, said that the biggest opportunity for retailers for the next two years will be waterproof polymer core products. In fact, by 2020, the wood polymer composite (WPC) and stone polymer composite (SPC) category will be valued at $2 billion dollars [wholesale], Dossche said.

“This category didn’t exist in 2012,” he said. “By 2020, WPC, SPC will be more than 50% of the market.”