What role should your sales reps and showroom staffers play in managing your social media content? Should someone at the corporate office be involved?
First of all, it’s important to establish the fact that social media is a foundational and essential tool in your marketing arsenal. If your mindset is that social media is “extra” or “for millennials only,” it’s high time you shift your thinking. Social media is firmly established as a fundamental way customers discover, assess, shop, and build loyalty with businesses like yours. If you need more convincing, read any of my previous articles—or just look around at the world we live and breathe in today. Social means business, my friends!