Record Numbers ‘Commit’ at Shaw Flooring Network Convention

Dalton, Ga. -- A record number of attendees joined Shaw Flooring Network (SFN) for Commit 2019 in Orlando, Fla., with 4,000 participants getting a first look at SFN’s new commitment to its members. Led by aligned retailers and Danny Crutchfield, vice president of SFN, aligned dealers left the 12th biennial convention with renewed passion, focus and tools in pursuit of a bold, shared goal: $1 billion in sales by 2022.

Attendees experienced the largest-ever expo of vendors and exclusive products in SFN history, including next-generation merchandising, such as Shaw Floors’ refreshed Anso Nylon Color Wall, now called ‘Color That Speaks to You.’ At Commit 2019, SFN leadership introduced new, exclusive benefits for members: innovative products, training, a simplified invoicing and earn-back system, access to consumer research findings, and business solutions such as Velocity, a suite of digital marketing tools offering insight into the retailer's digital marketing and its ROI.