Houzz Asks Why Homeowners Renovate and What They Care About Most
The 2019 Houzz & Home report sheds light on some of the key reasons homeowners finally make the leap from dreaming to taking action. The national study, fielded between Feb. 13 and April 16, 2019, collected responses from more than 142,000 registered U.S. Houzz users, including about 67,000 who renovated their primary homes in 2018.
Here are some of the main reasons homeowners renovated, along with some of their top priorities.
The top trigger for home renovations in 2018 was “wanting to do it all along” and finally having either the time or the financial means (or both). The second-most-popular reason homeowners cited for renovating was wanting to customize a recently purchased home.
Damage to homes also led to renovation activity last year, with natural disasters driving 6% of renovation activity in 2018. In fact, one in eight renovating homeowners reported that his or his home had been damaged by a natural disaster in the previous five years. Water damage from a plumbing or other malfunction was another common source of damage to homes, affecting 15% of renovating homeowners over the previous five years.
The number one reason homeowners on Houzz chose to renovate in 2018 rather than buy a more suitable home was wanting to stay in their current home or on their current property (48%). A close second was wanting to personalize the home or its features (46%). One-third said they wanted to stay in their neighborhood.
Once homeowners made the decision to renovate, their top priorities for the outcome of the renovation were clear. Improving design (88%) and functionality (81%) drove most of the process. Other priorities were financial considerations, such as increasing resale value (67%), minimizing costs (63%) and improving energy efficiency (62%).
Renovating homeowners said their top challenges were finding the right service providers and staying on budget (32% for both), as well as finding the right products (31%). To a lesser degree, renovating homeowners cited dealing with the unexpected and staying on schedule (22% for each) as additional renovation challenges, as well as funding the project, educating themselves and defining their style (17%).
For more information, visit www.houzz.com.