You may sell flooring, but, first and foremost, you’re a media company.
Yes, you read that correctly. Today, any business that’s in the business of growing sales and building customer relationships needs to be a media company, creating content that connects and skillfully uses the most modern methods to get that content in front of potential buyers. Content is how your customers get to discover, know, like, trust, and buy from you. When you act as a media company that prioritizes the creation of good content, you’re on the path to reaching buyers, sparking loyalty, and creating opportunities to sell.