Dalton, Ga. -- Paul Friederichsen of BrandBiz Marketing will be offering a one hour course in B2B marketing on the first day of FloorTek, Sept. 10, from 11 a.m. - 12 p.m. The session will look at some of the latest trends and best practices in B2B marketing, which benefit both consumer and trade brands.

“So many clients I’ve worked with focus too much on techniques and tactics and not enough on strategy and brand development," said Friederichsen. "We'll talk about getting the priorities in place so their marketing works harder for them."

Attendees interested in learning the five key drivers to consumer and trade brand insistence should attend this free event. This session will be packed with information, including hot to put together a basic marketing plan, and is suitable for anyone responsible for marketing their company, regardless of experience level.

For more information, visit floor-tek.com.