Phenix Launches Designer-Inspired 2020 Introductions

Lezlie Ferrell's trend board — Lezlie Ferrell, director at New Construction Residential Flooring and Interior Finishes Co. in Texas.

Amber Freedman's trend board — Amber Freedman of Fred’s Carpet in New York.

Rachelle Griffiths' trend board — Rachelle Griffiths, design manager for Mr. Carpet of Orem, Utah.

Deborah Cypert's trend board — Deborah Cypert, owner of Interior Vision Flooring Design, Soquel, Calif.

Phenix Flooring' Insight Design Council — Top row (from left): Phenix’s Darby Moraitakis, director of marketing; Mark Clayton, president; Jason Surratt, senior vice president of product and design; and Chris Johnson, senior vice president of sales. Middle row: Deborah Cypert, Interior Vision Flooring Design, Soquel, Calif.; Lezlie Ferrell, New Construction Residential Flooring + Interior Finishes Co., Dallas; Brenda Sanchez, Floor Systems Inc., Orange County, Calif.; Demi Rice, Southwestern Floors, Lewisville, Texas; Deb Degraaf, Degraaf Interiors, Hudsonville, Mich.; Carmen Traversa, Peykar Rugs, Syosset, N.Y.; Amber Freedman, Fred’s Carpet, East Northport, N.Y.; Front row: Rachelle Griffiths, Mr. Carpet, Orem, Utah; Lauren Schnakenberg, Phenix’s senior designer; Sloane Singleton, Phenix’s marketing communications specialist; and Brooke Outler, Flack’s Flooring, Atlanta.

Phenix Flooring will unveil the first product introductions based on consulting insight granted through its first-annual Insight Design Council. Last spring, nine designers spent three days with the Phenix teams to analyze home, product and consumer trends, listening to industry experts and providing insight on Phenix product designs.

“At Phenix, we pride ourselves on being design-focused and are consistently looking for ways to push the limits of traditional perspectives on residential flooring,” said Jason Surratt, senior vice president of product and design at Phenix. “Creating an opportunity to hear firsthand homeowner challenges and desires in each region, as well as connect with flooring and interiors designers at local retailers provided us with invaluable insight to make our product development efforts even stronger.”

To facilitate the conversation around interior design trends and homeowner preferences, each designer presented a trend board that reflected the popular colors, patterns and styles of flooring, textiles and other interior details in their regions. Each attendee also reviewed and gave feedback on various patterns, colors, textures and styles the Phenix product development tested ahead of the 2020 season.