Creating Your Space announced its latest retail dealer and builder visualization technology marketing tool, Design Now.
Design Now utilizes artificial intelligence (AI), allowing consumers and salespeople to take a picture of their room and within seconds view the dealer's flooring products in their space to help finalize the buying decision. What better way to engage a consumer than to help them visualize the products they want to purchase with their furniture, wall colors, and the home's natural lighting.
Molyneaux Flooring in Pittsburg was the first client to introduce Design Now and has been using visualization to help close business since this summer. During a recent in-home appointment, one of their salespeople experienced the power of this tool. "I presented the job and pricing, and the customer said everything sounded good, but they wished they had bigger samples in order to make a decision. I then went to my Design Now visualization tool. I used the picture I had already taken of the living room and input the color of Patriotism the customer was interested in. Both the customer and his daughter were highly impressed and said that the picture gave them a good enough idea as to how the new carpet would look and decided to purchase right then and there. I've made it a habit of having the visualization tool already up and ready before each appointment, for this exact reason."
Although there are other visualization tools in the flooring market today, Design Now is unique in multiple ways:
Comprehensive, Custom Product Catalog: Each dealer customizes their product catalog from the hundreds of flooring brands and hundreds of thousands of products available to visualize in Design Now; the consumers are designing with products the dealers have in their showrooms! Other flooring visualization tools are limited to one or a few brands with limited products to choose from.
Marketing: Professional, custom videos in 15, 30 and 60-second versions to promote the program on TV, YouTube, Social Media, dealer's website and elsewhere. Digital marketing campaigns designed and customized to drive consumer interactions. Dealer's website customized to feature Design Now.
Limited distribution: Due to the marketing program accompanying Design Now, distribution will be limited by market area.
Leads! Design Now creates leads for dealers by capturing the consumer’s contact information
To learn more about Design Now and Creating Your Space, visit creatingyourspace.com.