Building on its Main Street category, Mannington is launching a new, updated and refreshed product offering and re-branding of the program, now called Mannington on Main. Mannington on Main incorporates popular existing products as well as new additions, revised merchandising, and a simplified selling system created with the retail sales associate in mind.
The selling system was developed using feedback from voice of customer research with dealers across the United States to ensure an easy to use program that allows them to hit the ground running. “Many RSAs tell us that they are intimidated selling Main Street. The product lines are complex, the have small samples or swatches, and products are marketed based on technical details and specs,” says David Sheehan, vice president of strategic development at Mannington. Sheehan added, “To that end, we developed a program that is familiar to the way residential flooring is sold. It includes a simplified yet complete offering, larger samples, and tools oriented to help the RSA or the end user get into the right product for their place of business.”
The Mannington on Main selling system is available in a 30” Tower or 60” Display, as well as a Stair Step. Each of the display options offers an array of products including light and heavy commercial sheet, LVT, and rubber and to assist with the selection process, a usage chart is included in the display. Both Mannington and distributor partner reps will be out in the market within the next 30 days updating existing Mannington Main Street Displays to the new merchandising system. For those dealers not already selling the Mannington Main Street product lines, Mannington and distributor partner sales teams will also be taking orders for new display placements to be shipped during the first quarter of 2021.
Within the LVT offering, Mannington has included a heavy commercial product, City Line. City Line is the first Mannington LVT product to feature Microban® technology. “Products with built-in Microban product protection are 99% cleaner than those without Microban, and provide 24/7 product protection against the growth of bacteria. The technology is built right into the product and it’s produced right here in the USA,” says Jimmy Tuley, vice president of resilient products for Mannington Residential.
Recognizing that style and design is a primary consideration for the main street customer, Mannington’s senior director of residential styling, Terry Marchetta, collaborated with her commercial design colleagues to develop a product offering that works in all Main Street segments including healthcare, schools and daycares, offices, hair salons, fitness centers, places of worship, boutiques, cafes, bars and restaurants, multi-family and senior living facilities, and many more.
For more information on the new Mannington on Main program, visit mannington.com.